Jet Airways to unveil bespoke crockery for premium passengers

Jet Airways to unveil bespoke crockery for premium passengers

Premium passengers on leading Indian carrier Jet Airways will soon be able to enjoy their in-flight meals on bespoke designer crockery created by William Edwards, reports SkyClub News.

William Edwards is one of the most famous ceramic designers in the U.K., and his design house has received numerous accolades. At the 2007 International Ceramics and Glass Decorating Society Awards in Las Vegas, for instance, the firm won the "Best Designed Item of Giftware," "Best Technical Print in Show" and "Judges' Award for Outstanding Collection" prizes for its William Edwards Jewel House collection. This bespoke commissioned work was created for the Historical Royal Palaces in London and made use of generations-old hand-decorating techniques that originated in England.

Jet Airways hopes to draw on this legacy of world-class work to improve the in-flight experience of passengers in its First and Premiere Class cabins. Each class will receive crockery bearing a unique design that reflects Indian culture. The First Class flatware will use warm and rich colors and textures as well as gold and gold mica to impart a feeling of richness. Meanwhile, the Premiere Class crockery bears a similar design that uses platinum and silver mica instead of gold, with the silver metals representing a "corporate smartness."

According to the source, the design and production of Jet Airways' new crockery has taken as long as 12 months, with Edwards saying that it stemmed from an "extended creative process."

To complement the new plates and other crockery, Jet Airways will also roll out a new menu featuring Indian and international cuisine. The new meals, which will be created by the Kitchens of Oberoi in India and the Bombay Brasserie in London, will be available in First Class beginning on May 5. On June 1, the newly crafted menu will also begin being served in the Premiere Class cabin.

"At Jet Airways, we have always endeavoured to provide our First Class and Premiere guests with an unparalleled in-flight travel experience - including a world-class in-flight product, superb service, and class-leading cuisine," said Sudheer Raghavan, the chief commercial officer of Jet Airways. "We are confident that with the introduction of this elegant, bespoke crockery from the house of William Edwards, as also our new meal concepts, will be much appreciated by the discerning global traveller."

By Mary D'Angelo

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