Virgin Australia aims to better serve business travelers

Virgin Australia aims to better serve business travelers

In an attempt to attract more business travelers, Virgin Australia is modifying and enhancing its Business Class flight experience, Dynamic Business reports.

Virgin, the brainchild of entrepreneur Sir Richard Branson, is not only committed to providing business travelers with high-quality flying options, but also providing services that will top rival airline Qantas, according to the news source. John Borghetti, the chief executive officer of Virgin and a Qantas-veteran, believes that customers want to see the two carriers competing for their service.

"Everywhere I go, business travelers tell me they want more competition," Borghetti tells the news outlet. "They are crying out for it. They face competition in the environment they operate in and they know it compels them to strive to be better."

Meanwhile, Branson has stated that airlines should assume that customers who purchase business class tickets expect every flight detail to be right, the news source reports. For the entrepreneur, taking this action is essential to providing the best business class service in Australia.

In order to gain an advantage in the Australian air travel industry, the news outlet states that Virgin will add business class services to its domestic flights, which feature Airbus A330s. This aircraft, which is currently being used for flights between Sydney and Perth, features a variety of in-flight amenities, such as luxury leather seats with 62 inches of legroom and full meal service. Additional perks that come with purchasing business class airfares for flights aboard this aircraft include seatback video screens, noise-cancelling headphones, blankets and pillows.

The airline is looking to appeal to business travelers' preferences at the airport as well. Individuals who hold business class fares have the ability to bypass any airport hassles and go straight from the car they arrived in to a luxury lounge in less than two minutes, the news source reports. After taking advantage of Virgin's fast track check-in service, premium customers can spend time relaxing before their trip.

According to the news outlet, Virgin's lounges are set for renovations that will bring their overall design closer to what can be found in the more modern-looking Virgin Atlantic lounges.

Furthermore, Virgin's website states that the airline plans to enhance its connectivity services so that business travelers will have an easier time communicating with their offices back home while they are in the air.

By Christopher Straub

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