Sell the Secret: Make Ponta Delgada Your Next Recommendation

Portugal continues to be one of Europe’s most irresistible destinations, beloved for its striking landscapes, charming cities, and rich cultural tapestry. From Lisbon’s cobbled alleyways to the golden beaches of the Algarve, there’s a piece of Portugal for every kind of traveler. But today, we’re taking you off the typical path—straight to the Azores, and more specifically, to the enchanting island city of Ponta Delgada.

As travel demand to unique and immersive destinations continues to rise, now’s the time for advisors to spotlight Portugal, especially the Azores, on their clients’ radars. And with business class flights to Ponta Delgada starting at just $2,553 per person, it’s never been easier to introduce luxury-minded travelers to this hidden gem.

The Allure of the Azores

The Azores are an archipelago of nine volcanic islands in the mid-Atlantic, and Ponta Delgada is the capital of the largest island, São Miguel. Often referred to as “the Hawaii of Europe,” the Azores boast dramatic coastlines, emerald-green crater lakes, steaming hot springs, and lush, untouched landscapes. It’s a destination that speaks to both adventurers and serenity-seekers.

What sets the Azores apart from mainland Europe is their unique blend of raw nature, old-world charm, and modern comfort. Ponta Delgada itself is the perfect jumping-off point—walkable, picturesque, and filled with cozy cafés, historic architecture, and oceanfront promenades. For travelers who crave nature without sacrificing style or service, this is it.

What to Do in Ponta Delgada

1. Sete Cidades & Lagoa do Fogo Travelers can take scenic drives or guided hikes to some of the most stunning natural wonders in the Azores. The twin lakes of Sete Cidades—one blue, one green—are one of the region’s most iconic sights. Equally breathtaking is Lagoa do Fogo, a crater lake nestled in the highlands, perfect for a peaceful nature escape.

2. Local Cuisine Azorean food is a true standout. Travelers will discover hearty seafood stews, fresh cheese, and the unique cozido das Furnas—a meal cooked underground using volcanic steam. Pair that with local wines or pineapple liqueur, and you have an experience that’s as flavorful as it is memorable.

3. Whale Watching The waters around the Azores are among the best in the world for spotting whales and dolphins. Between spring and fall, over 20 species of whales pass through, making this an incredible opportunity for wildlife lovers.

4. Hot Springs & Thermal Baths After a day of exploration, travelers can relax in natural hot springs like those found in Terra Nostra Park or Poça da Dona Beija. These experiences add a spa-like element to a nature-focused itinerary.

Why Portugal (and Ponta Delgada) Sells Itself

For travel advisors, Portugal ticks nearly every box. It’s safe, affordable, scenic, and full of culture. And while cities like Lisbon and Porto are always popular, destinations like Ponta Delgada give advisors something fresh and intriguing to offer. It’s a great way to inspire repeat clients who’ve “done” Europe and are ready for something unexpected.

Better yet, Portugal—and the Azores in particular—offer a high-end experience without the high-end price tag. Boutique hotels, gourmet meals, and private tours are readily available and more affordable than similar offerings elsewhere in Western Europe.

Business Class to the Azores—Yes, Really

Here’s where it gets even more exciting. With business class fares to Ponta Delgada starting at just $2,553 per person, your clients can skip the stress of economy travel and arrive refreshed and relaxed. This offer presents the perfect opportunity to position Ponta Delgada as both a wellness escape and a luxury experience.

Whether they’re celebrating a milestone, seeking an immersive getaway, or just want to upgrade their next European adventure, this price point makes business class travel accessible and appealing.

Your Next Step

This is the moment to bring Ponta Delgada into the conversation with your clients. It’s easy to package into a larger Portugal itinerary, or it can be a stand-alone escape for those looking to reconnect with nature in an exclusive, off-the-beaten-path setting.

Plus, with premium air deals like this one, advisors can offer both comfort and value—a win-win for clients and commissions.

Portugal is having a moment—and Ponta Delgada is its rising star. Don’t let your clients miss it.