Sounds Like Europe: The Best Music Festivals to Include in Your Clients’ Itineraries

There’s nothing quite like a summer music festival in Europe. Sunsets that last for hours, epic lineups, buzzing crowds, and cities that come alive with sound—Europe knows how to throw a party. For travel agents, these festivals are golden opportunities to curate unforgettable experiences for clients who crave music, culture, and a little bit of wanderlust. Whether you're planning a bucket-list adventure for a client or creating themed itineraries, this guide is here to help you hit all the right notes.

Glastonbury – United Kingdom

Let’s start with a classic. Glastonbury is basically the Beyoncé of music festivals. Held in the countryside of Somerset, England, this five-day extravaganza is a rite of passage for music lovers. With past headliners like Paul McCartney, Billie Eilish, and Kendrick Lamar, Glasto offers something for every genre. It’s muddy, magical, and always sells out fast—so early planning is key.

Travel tip: Pair Glastonbury with a few days in London to help clients wind down (and clean up) after the festival.

Primavera Sound – Spain

Set on the shores of Barcelona, Primavera Sound brings together an indie dream lineup in one of Europe’s most vibrant cities. The festival has a laid-back, artsy vibe that attracts music lovers from all over the world. And with beach access, tapas on every corner, and a post-show nightlife scene that runs into the early morning, it’s a win-win.

Travel tip: Offer clients a Gaudí-themed walking tour or a sunset cruise along the coast to balance out the high-energy festival experience.

Tomorrowland – Belgium

Tomorrowland isn’t just a music festival—it’s an immersive fantasy world for electronic dance music fans. Taking place in Boom, Belgium, this festival feels like stepping into another dimension. Elaborate stage designs, massive fireworks displays, and a high-energy crowd make it one of the most sought-after events on the planet.

Travel tip: Tickets are notoriously hard to get, so consider packaging Tomorrowland with nearby Brussels or even Amsterdam for a multi-city itinerary.

Sziget Festival – Hungary

Held on an island in the middle of the Danube River in Budapest, Sziget is a week-long celebration of music, art, and freedom. Think Coachella vibes but with fewer influencers and more cultural immersion. Sziget pulls artists from every genre—pop, rock, EDM, indie—you name it. Plus, clients get to explore one of Europe’s most underrated cities.

Travel tip: Suggest thermal baths, ruin bars, and a river cruise for the perfect post-festival unwind.

Roskilde Festival – Denmark

For clients who want their festival experience with a side of purpose, Roskilde is the answer. This non-profit festival has been running since the '70s and donates all profits to humanitarian causes. It's got major headliners, an eco-conscious crowd, and a real sense of community.

Travel tip: Copenhagen is just a short train ride away, so it’s easy to build a Scandinavian getaway around the event.

EXIT Festival – Serbia

Held in a medieval fortress overlooking the Danube in Novi Sad, EXIT is a hidden gem that delivers massive energy. With its mix of rock, electronic, and hip-hop, this festival is quickly gaining traction with international crowds. It’s also super affordable compared to Western Europe, making it a great option for budget-conscious travelers.

Travel tip: Serbia’s lesser-known wine country and nearby Belgrade offer great extensions for curious explorers.

Rock en Seine – France

Just outside of Paris, Rock en Seine combines the best of French flair and indie-rock vibes. Set in a gorgeous park, the festival is smaller than some of the giants on this list, which makes it perfect for clients who want a more relaxed experience without sacrificing star power.

Travel tip: Pair it with a few nights in Paris—need we say more?

Final Notes for Travel Advisors

Music festivals are more than just concerts—they’re experiences that can shape lifelong memories. For travel agents, they offer the perfect anchor for creative itineraries. Whether it's a romantic Paris getaway with a festival twist or a road trip through Eastern Europe timed around EXIT, the opportunities are endless.

Make sure to look into early ticket sales, VIP packages, and accommodations in advance—these festivals fill up quickly. And don't forget to suggest travel insurance (you know how wild festival weather can get).

Europe’s music festival scene is calling. Let your clients answer with a ticket, a passport, and a playlist ready to go.